Samsung's core competence is in three areas: research and development (R&D), manufacturing, and sales and marketing. Product leadership is established through vertical integration and strategic alliances. Samsung wireless products enjoy a unique synergy through vertical integration within Samsung Group. This synergy results from leading-edge components available from Samsung Group's sister companies, including Samsung Electro-Mechanics and Samsung SDI. In addition, synergy is enhanced by sharing internal resources with Samsung Semiconductor, Samsung Multimedia Division, Samsung Telecommunication Systems Division and others. Samsung is an extremely diversified company and does not maintain a clear focus on any one product in particular.
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